If you want to hit the sweet spot when designing a website, you need two things: beautiful, effective design and well-written, persuasive content.
1. Learn each other’s language
Each is equally important. Well-written, clear, concise content loses its effectiveness in a bad design or layout, while a beautiful site has little use if its content is pure garbage.
- Adchitects
- Akins Parker
- Bandwagon
2. Build a solid foundation
The biggest mistake you can make in architecture photos is to snap and go, with little planning or forethought. Take your time and exercise your creative grey cells.
The trick is maintaining excellent communication between web design teams and content creators throughout the entire process. Here are five tips to keep you on track.