Sites showing full HTTPs not only build trust with consumers, who can be assured their data is safe, it also encrypts traffic and can partially assist with a better ranking on Google.
The security of your website should always be top of mind.
Use Force HTTPS and a good search and replace plugin
Google has hinted at a “fully secure web,” and sites not running full HTTPS for prolonged periods already suffer in rankings and it will become an even larger factor as Google’s page experience update rolls out this summer.
Keep your site up to date
- Sort out the initial branding
- Have a style guide
- Use templates for everything
There is a movement among those in travel to use the pandemic as a chance for positive change. You see that not only among destinations but also big brands, resorts, and travel agent organizations too.